Pharma CGI, medical animation & retouching for healthcare agencies
CGI, AI and retouching for US and UK pharma. Years of branded and unbranded campaigns for the world's largest pharmaceutical companies, guided through medical, legal and regulatory review with their impact intact.
Five ways we make pharma shine.
Creativity survives
We inject creative composition, lighting and real visual appeal that still makes it through legal to approval. A potentially dry subject gets lifted into an image that pulls the viewer in, where our expertise in light and colour shines through.
MOA & disease states
Cells, organs and pathways, rendered accurately and beautifully, or portrayed through the abstract. Whatever is right for your campaign.
Built for MLR
Reference-checked detail, clear version control and quick, clean revision rounds through review.
Stills to motion
One CGI build delivers the KV, the cinemagraph and the animation, with social cutdowns ready to post in every format, from 9:16 stories to 1:1 and 4:5 feeds.
Market & demographic version adapts
A Japanese version of the US visual, and every market in between. We work alongside the photographer to streamline talent swaps on the shoot, or create new demographic versions afterwards with the latest CGI and AI techniques.
Legal review, without the compromise.
Navigating your campaign through legal review, visual flair intact.
Pharma imagery has to survive MLR review. We've steered campaigns through it for years and know the common pitfalls that stall approval, so we design around them from the first frame. When feedback lands, the way we build lets us update visuals fluidly and fast, without losing the idea. The result is an image legal can sign off and people still stop to look at.
- 01
Pitfalls avoided early
We know the visual metaphors and details that tend to trip review, and steer clear of them before a single comment comes back.
- 02
Anatomical accuracy
Anatomy, mechanism of action and product details checked against references before review, not after.
- 03
Getting the right tone
We've done this enough to know that striking the right amount of hopefulness, or the right amount of danger, is the difference between an image sailing through review or not. We have the experience to create striking imagery without overpromising.
- 04
Fast, fluid revisions
Our CGI and AI builds flex with feedback, so rounds turn around quickly: soften a metaphor, correct a cell, swap a pose, keep the look.
- 05
Clear, traceable rounds
Tidy versioning so agencies always know exactly what reviewers signed off.
Pitching tomorrow? We turn round concept visuals fast.
Talk to us about a briefGot a tough brief?
Send us the brief, the deadline or just the molecule. We'll come back within a day.
US representation · Brite Productions, New York · [email protected]