Her2 Forest.

A fully CGI forest, with hope at the end of it. We built a dark, dense woodland and a digital doctor to walk through it, then produced the campaign across film and print from the same assets.

Sector: Healthcare
Deliverables: Animated film
Print key visuals
Craft: CGI environment
Digital human
Retouching
Services: Pharma & healthcare
CGI product visualisation
Animation & cinemagraphs

The work

Behind the scenes

Built tree by tree.

The HER2+ lettering is grown from the forest itself, shaped from roots and branches in 3D, so every frame of the film and every print crop comes from one controllable world.

Her2 Forest: Wireframe forest build — Wireframe forest build

Her2 Forest: Type-sculpted roots in the viewport — Type-sculpted roots in the viewport

Her2 Forest: Lighting pass — Lighting pass

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Contact / Healthcare

Pharma brief on the table?

Tell us about the brief. We'll come back with how we'd build it.

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