Healthcare · Pharma campaign

Victoza – Roots.

Real people, a CGI world of roots. A pharma campaign for Victoza mixing John Parker’s photography of the talent, one of the world-class photographers our artists have collaborated with, with a CGI environment: a tangle of twisted roots, snapping branches and sweet temptations, cut away to show the soil below.

Sector: Pharma & healthcare
Photography: John Parker
Craft: CGI environment
Roots & branches
Compositing
Services: Pharma & healthcare
Product visualisation
Retouching

The campaign

Four walks, one world.

Each layout pairs a different person, photographed by John Parker, with the same CGI root system, dressed for the message: swirling lollipops or red A1C letters caught in the branches.

Victoza Roots: a man walks away from the CGI roots and A1C letters — Layout

Victoza Roots: a woman walks away from the CGI roots and A1C letters — Layout

Victoza Roots: a woman walks away from the CGI roots and lollipops — Layout

The details

Twisted, snapped, sweet.

Close-ups of the CGI build: gnarled roots, a branch caught mid-snap and swirling candy lollipops, all modelled and lit to sit naturally with the photography.

Victoza Roots: CGI roots with red A1C letters, close up — A1C in the branches

Victoza Roots: a CGI branch snapping in two — The snap

Victoza Roots: a CGI swirl lollipop caught in the roots — Lollipop detail

Victoza Roots: CGI lollipops, roots and the cut-away soil — Roots and soil

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