Transport · Print campaign

TfL – Bikes.

Bikes that spell it out. For Transport for London’s cycling campaign we modelled each bike in CGI, its frame shaped into a word, and set it into photographic plates. So convincing that, word has it, someone high up at Barclays asked for one of the bikes to be sent to him. High praise!

Client: Transport for London
Deliverables: Print campaign
Craft: CGI bikes
Paint & weld detail
Compositing
Services: Product visualisation
Retouching

Behind the scenes

Welding marks and all.

Great attention went into every model: the welds at each joint, the brake and cable runs, and a subtle orange peel in the paint. Small details, but they all make the difference between a render and a bike you want to ride.

TfL Bikes: studio render of the CGI Freedom bike — Freedom, studio render

TfL Bikes: studio render of the CGI London bike — London, studio render

TfL Bikes: the Freedom bike frame modelled in Modo — Modelling the frame

TfL Bikes: the Freedom bike in the viewport — The build in the viewport

TfL Bikes: the bike placed against the photographic plate in the viewport — Lined up to the plate

TfL Bikes: close-up of the final render, brakes, cable and paint — Final detail

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Contact / Brands & tech

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