Healthcare · Pharma campaign

Picato – Train.

Fast-acting, made visible. For the Picato pharma campaign we built a CGI wireframe train racing on trails of coloured light, a striking way to show speed. The light trails carry through the CGI tube, pack and talent shots for one consistent look.

Sector: Pharma & healthcare
Deliverables: Campaign key visuals
Craft: CGI train
Light trails
CGI packshots
Compositing
Services: Pharma & healthcare
Product visualisation
Retouching

The campaign

Speed, in light.

A wireframe train built in CGI and set racing on trails of teal, blue and magenta light. The same light trails wrap the CGI tube and pack and sweep around the talent, tying the whole campaign together.

Picato Train: the CGI wireframe train streaking across the frame in light trails — The train, full length

Picato Train: CGI light trails looping in teal, blue and magenta — Light trails

Picato Train: a sweeping CGI light trail

Picato Train: the CGI Picato tube — CGI tube

Picato Train: the CGI Picato pack wrapped in light trails — CGI pack

Picato Train: the open CGI Picato pack on white

Picato Train: a couple standing back to back, wrapped in a light trail — Talent

Picato Train: a man with folded arms and a light trail behind him

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Contact / Healthcare

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