Nutribullet Fruit.
Totally digital fruit and product. For Nutribullet's 30-second Portable Blender spot, every strawberry, kiwi slice, ice cube and water droplet was built and simulated in CGI, along with the blender itself, then art-directed across four bold colour worlds.
Four colour worlds
Behind the scenes
Squishy, juicy, fully simulated.
A true technical showcase. Every piece of fruit is a soft body, simulated in software with tender loving care, so it squashes, wobbles and settles like the real thing. We love combining the latest technical breakthroughs with artistry.
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Step 01
Soft-body fruit
Fully squishable fruit models, simulation-tested so every segment deforms and settles naturally.
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Step 02
Water droplet sims
We wanted the fruit to feel lush, so fresh water runs through every shot. Here is the raw simulation mesh in the previz, before lighting and render.
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