DOW Olympics: a cheering CGI figure made of leaves in an Olympic stadium under floodlights
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Brand · Olympic campaign

DOW – Olympics.

A leafy champion, grown in CGI. For Dow’s Olympic campaign we built a cheering figure entirely from leaves, from leaf studies and posing tests through to the final hero, then set it into the stadium plate under the floodlights.

Client
Dow
Sector
Brands & tech
Craft
CGI foliage character
Leaf detail
Lighting
Compositing
01

Behind the scenes

Leaf by leaf, cheer by cheer.

Leaf studies, branch tests and posing passes came first. Then the figure was dressed in thousands of individual leaves and lit to sit under the stadium floodlights.

DOW Olympics: leaf studies, branch tests and posing passes
Leaf and posing tests
DOW Olympics: stadium plate and floodlight elements
Plate and lighting elements
DOW Olympics: the leafy figure posed in the studio
Studio pose
DOW Olympics: close-up of the leaf detail on the face
Leaf detail
DOW Olympics: close crop of the cheering figure
Close crop
DOW Olympics: alternate layout of the cheering figure in the stadium
Alternate layout
DOW Olympics: the clean Olympic stadium plate
The stadium plate
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