Copeland Paris Agreement
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Tech · Print campaign

Copeland Paris Agreement.

A fully digital set, overgrown. Our custom toolset let us grow plants onto any surface, with complete control over size, age and direction.

Client
Copeland
Sector
Brands & tech
Deliverables
Print campaign
Craft
CGI set design
Procedural growth
Retouching
01

The work

Copeland Paris Agreement, image 1
Copeland Paris Agreement, image 6
Copeland Paris Agreement, image 7
Copeland Paris Agreement, image 8
Copeland Paris Agreement, image 9
02

Behind the scenes

Growing it digitally.

Every vine and leaf was grown procedurally in 3D, so we could dial it in shot by shot.

Copeland Paris Agreement: Ivy growth in the viewport
Ivy growth in the viewport
Copeland Paris Agreement: Growth detail
Growth detail
Copeland Paris Agreement: Growth test on a figure
Growth test on a figure
Growth simulation tests
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Contact / Brands & tech

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