Bench campaign: models in a warehouse covered in CGI post-it notes

Fashion · Print campaign

Bench Post-Its.

Thousands of post-it notes, every one of them CGI. For Bench’s “More Real.” campaign we filled a warehouse plate with CGI post-its. We paid particular attention to the lighting and shaders, letting light pass through each note so the paper glows and feels truly part of the space.

Brand: Bench
Deliverables: Print campaign
Craft: CGI post-its
Translucent shading
Lighting
Compositing
Services: Product visualisation
Retouching

Breakdown

Built note by note, lit to glow.

From a 3D layout of the warehouse to thousands of post-its placed over the plate, then the comp and final grade. Translucent shaders let the light through every note, so the paper picks up the warehouse light and sits naturally in the shot.

Bench breakdown: 3D layout of the post-its in the warehouse — 01 · 3D layout

Bench breakdown: CGI post-its over the warehouse plate — 02 · Post-its in the plate

Bench breakdown: the comp with the cast — 03 · Comp

Bench breakdown: final grade — 04 · Final grade

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