Tech · Key visual

AT&T Ampersand.

A fleet of mobile cell trucks, raising a forest of antennas. For AT&T we built the trucks, satellite dishes and towering antenna masts in CGI, from the cab panels down to every cable and bracket, then brought them together in one striking key visual.

Client: AT&T
Sector: Brands & tech
Craft: CGI vehicles
CGI antenna array
Lighting
Compositing
Services: Automotive CGI
Product visualisation
Retouching

Behind the scenes

Built in CGI, bolt by bolt.

Every truck, dish and antenna mast was modelled in detail, then checked as a clean clay render before look-dev, lighting and compositing brought the final image to life.

AT&T Ampersand: clay render of the CGI trucks and antenna masts — Clay render

AT&T Ampersand: detail of the CGI truck cabs and satellite dishes — Detail

AT&T Ampersand: the CGI trucks and masts in the viewport — The build in the viewport

AT&T Ampersand: close-up of the CGI truck model in the viewport — Truck model, close up

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Contact / Brands & tech

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