AI production, driven by CGI.
No AI roulette. Clients ask for AI. We already use it on most jobs, driven by CGI so it's controllable and finished by retouchers so it's flawless: the speed of AI with the precision and control you're used to, delivered at super high resolution.
What we do
CGI-driven AI stills
Camera, product, lighting and composition are locked in 3D before AI touches a pixel.
AI motion
Photoreal motion from the same controlled base, consistent from shot to shot.
AI upscaling
Print-resolution AI files that hold up at 100% zoom, next to photography and full CGI.
Relighting & recasting
New light, new market, same approved shot.
Versions & markets
Fast variations for markets, formats and seasons without starting again.
Product truth
Retouchers protect the product, the logo and the detail that AI gets wrong.
How we work
- 01
It starts with the real thing
We capture the form, materials and detail of the real product, whether it's a beauty product, a car or anything else.
- 02
CGI drives it
We lock camera, lens, light and composition in 3D, signed off before anything is generated. No rolling the dice on a prompt.
- 03
AI rendered & hand finished
AI driven by the CGI renders it photoreal, then senior retouchers take it to print standard: product truth, detail and the last 10% AI misses.
- 04
Let's make it move
A CGI previz edit sets the pacing, shot lengths and camera moves, and the AI film is driven to match it, frame for frame.
Our workflow, in action
A real example: one pair of headphones, from the real product to the finished film.
Let's make it move!
We cut a CGI previz edit first, then drive the AI film to match it shot for shot: same camera moves, same timing, same product.
Questions
Is the AI output consistent across a campaign?
Yes. Because CGI drives nearly every generation, the product, camera and light stay locked, so results are repeatable and on brief.
Can AI images be used for print?
Yes. We deliver print-resolution files with clean edges and real detail, ready for press, posters and billboards.
What about product accuracy and legal review?
Retouchers check and finish every frame, so logos, packs and product details stay true. For pharma we work to MLR requirements.
Want AI you can control?
Tell us about the brief. We'll come back with how we'd build it.