OREO // PRINT CAMPAIGN + ANIMATION

PHOTO + 3D SIMULATED FLUIDS

STILLS TO MOTION

Working closely with agency and photographer Sun Lee, we all pushed Atomic14's simulation toolset into a direction that bent reality to our will; eradicating the messiness of real life chocolate pouring.

It meant we could get the exact timings we needed; could push the 3d fluid around using invisible forces that would be impossible in real life, to nudge it into shape and avoid all the messiness on the underside of the biscuit that happened when we tried it for real.

We then blended the 3d out to seamlessly move to the final retouch version.
Job done!

Below you can see some test development work as the job evolved.

The Results