A campaign for ASOS, centred around creating a set of B-Movie style posters for the public to pose by in the physical stores across the country, reennacting the classic scream pose of the many films of the 50's.
Each poster had a unique focus, to make each of them have their own Scary factor.
a wireframe shot of the CGI model Godzilla style monster. The art direction was to push it towards a cheap costume...man in a suit type thing, than the more Holylwood blockbuster VFX of the 21st century we are used to now.
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