Dovato - NEON // PRINT CAMPAIGN


A14 AND PHOToGRAPHER vincent dixon COLLABoRATION

As you cAN SEE FROM THE ABOVE IMAGE WE HAD TO RETOUCH OUT ANY EXISTING SIGNS/ ADVERTISING, THEN A HUGE CLEAN UP AND FINALLY UNDISTORT THE ENTIRE IMAGE. tHE cGI NEON SIGN WAS THE ADDED ALLOWING US TO CHANGE THE LIGHTING TO MATCH BRAND COLOURS

the finer details are key to photo realism

The neon sign had to be built in multiple languages.
These are a few screen grabs showing the level of detail that is required to make it look and feel photo-real.

Check out our other images in this campaign