BT "Room"

Working with Photographer john Parker, A14 created these ads for BT.

Agency /// AMV BDDO
Creative /// Larry Dyer
Photographer /// John Parker
CGI /// Clive Biley
Retouching /// Clive Biley
We first create a Cgi environment to real world scale. At this point we can then experiment with camera angles to achieve the best result. This can then be approved by the agency before the shoot day. 
Now that we have a previz we use the data from the virtual camera to photograph the talent at the correct angle and height.
The Cgi elements are created and placed into our virtual set.
3D assets were built using digital sculpting sofware to achieve the exact zombie hand required to match into the well known series "The Walking Dead".
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